Our Vision

This is our commitment and vision: to harness the power of jeong to create authentic, empathetic, and lasting connections with our audience. By embedding jeong into every aspect of our cultural marketing, we aim to build a future where brands are not just seen but felt, fostering deeper relationships and a more inclusive community. Through jeong, we will lead the way in redefining how brands connect with people in a meaningful and enduring way.

Jeong is also a key factor in Gen Z's growing interest in Korean culture. Since 1997, jeong has been building bridges for Korea, and it continues to captivate the hearts of younger generations. Gen Z values genuine, empathetic interactions and finds a sense of community in the emotional depth of Korean culture. This connection is reflected in their enthusiasm for K-dramas, K-pop, and other Korean media, which often showcase stories and characters imbued with jeong.

Jeong and Gen Z’s connection

Gen Z’s engagement with Korean culture is driven in part by the dopamine rush they experience from consuming relatable and emotionally charged content. This generation is drawn to content that provides quick, pleasurable hits of dopamine through compelling narratives, dynamic visuals, and authentic emotional experiences. By leveraging the concept of jeong in our cultural marketing, we can tap into this desire for dopamine-driven content, creating campaigns that not only entertain but also forge deep, lasting emotional connections.

Dopamine and Cultural Marketing

Our Commitment

Understanding and leveraging these insights can help us connect more deeply with this influential demographic, making jeong an extremely relevant and powerful tool in today’s marketing landscape.

- Hana TOLIO

Korean Luxury Market

Expertise in analyzing and understanding the dynamics of the luxury market in South Korea and Japan, including consumer behavior, market trends, consumer insights and the competitive landscape.

Leveraging Key Opinion Leaders (KOLs) and influencers to amplify brand visibility and credibility in the Korean market is crucial for effective public relations. Establishing strategic alliances with prominent personalities and celebrities enhances PR efforts, ensuring maximum reach and impact while fostering trust and engagement with target audiences.

PR / KOL & Influencers

Integration of art into marketing and retail strategies to enhance brand image and appeal. Collaboration with artists and cultural institutions to create unique and engaging brand experiences.

Artification

Campaigns & CRM

Development and execution of customer relationship management (CRM) campaigns tailored to the preferences and behaviors of Korean luxury consumers. Emphasis on personalized and high-quality customer experiences.

Expansion and Pop-up

Development of retail expansion & Pop-up stores strategies by creating immersive and culturally relevant experiences for Korean consumers. Implementation of innovative retail concepts reflecting Korean culture and luxurious lifestyle.

Our Services